Point of View


Arts Organizations from around the U.S. gather at Adrienne Arsht Center
May 18, 2009, 6:44 pm
Filed under: At the Center

The Adrienne Arsht Center hosted 66 top executives from arts organizations throughout the United States invited to participate in the prestigious National Arts Strategies Strategic Marketing Seminar on May 14 and 15. Professors from Harvard Business School led two days of active, participatory discussions that challenged arts leaders from 17 different arts organizations – from art museums and zoos to theaters and performing arts presenters – to take a fresh look at both their organizations and the field of culture.

66 top executives from arts organizations throughout the US at the National Arts Strategies Strategic Marketing Seminar

66 top executives from arts organizations throughout the US at the National Arts Strategies Strategic Marketing Seminar

The Adrienne Arsht Center’s own team participated as did executives from our partners at Miami City Ballet, Florida Grand Opera, Cleveland Orchestra and Miami Light Project. Hailing from Arizona, Georgia, Illinois, Maryland, Cleveland, Washington D.C. and even just across the County line in Broward, the visiting organizations also had the opportunity to enjoy a docent-led tour of the Center and views of downtown during lunch time every day as part of the experience!

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