Filed under: Fuerza Bruta
The Adrienne Arsht Center’s loading dock has never looked so glamorous. With the scent of fresh paint and sporting a red carpet and paintings from Design and Architecture Senior High student James Quinaz, the dock, normally populated with 18-wheelers and stagehands, now welcomes audiences through its bay doors. Perched high above the crowd on scaffolding, graffiti street artist Daniel Aaron Fila created a work of art while guests entered. Serving as the entrance for the Center’s newest production, the backstage of the Ziff Ballet Opera House has been complete transformed into an industrial lobby, box office, art gallery, and lounge, offering the public a first taste of the excitement for arriving guests.
The synchronized moving sky lights, rhythmic music and gallery art set the mood for the Center’s newest summer smash hit, Fuerza Bruta, a heart-pounding theatrical experience where reality takes a back seat. By combining the working feel of modern industrialism congenially with the lively beat of Miami’s lights and sounds, the Center has created an extraordinary atmosphere in what is normally a non-public work area.
Stepping up onto the indoor loading area through heavy, clear door flaps, patrons find a newly-built box office on industrial trussing. A giant sail-shaped canvas stretches across the walls and ceiling of the box office lobby featuring Maker & the MaDe’s expressive, multimedia hybrid art and stunning the audience with a colorful splash of avant-garde and curious video images before they even hit the stage.
The back hallways leading to the restrooms that normally house the Center’s production offices and dressing rooms are now lined in gallery-quality art, including that of Chelsea Gallery’s Francisco Olazabal, whose vivid photography makes the backstage hallways come alive with a mix of urban grain and whimsy.
Just beyond the box office lobby is Barton G.’s G-Lounge, complete with revolutionary nitrogen drinks, delicious light fare, and pumping guest DJs. Welcoming guests before and after the show with an appealing sense of abstract activity and fiery fervor, the lounge offers a place for friends to gather over frozen Patron shots on a stick or even a tasty media noche noodle bento box. After the show, the party atmosphere created by Fuerza Bruta performers continues in the lounge as strobe lights kick in and dance music permeates the space.
Ushering in the Center’s second year of summer presentations, the Adrienne Arsht Center’s presentation of Fuerza Bruta is truly a project of monumental and unique proportions. The show and its concept was molded and shaped, recreated, and re-branded specifically for Miami. Bigger, better, flashy, and unforgettable.
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