Point of View


Beyond the Stage: Adrienne Arsht Center is one of the top 5 meeting venues in South Florida
June 30, 2009, 6:38 pm
Filed under: Awards and Recognition

More than 300 performances take place on the Adrienne Arsht Center stage each year –from Broadway musicals and groundbreaking theater to classical music and modern dance. But what most people don’t know is that the Center has hosted another 100 special events with nary a ballerina or musical instrument in sight.

The Center has hosted a medical education seminar and a new car showcase; a fashion show and a Super Bowl sponsor event; national leadership meetings and software application seminars, to name just a few of the many corporate meetings and business events that take place in the complex. With flexible seating plans in our theaters, high-tech presentation capabilities, multiple meeting venues and spaces with beautiful views of downtown Miami, it’s no wonder that the 500 members of the South Florida Chapter of Meeting Planners International recently named the Center one of the top 5 meeting venues.

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Following are some of the high-profile activities that have made the Center a favorite among meeting planners:

U.S. Conference of Mayors. In May of 2008, the U.S. Conference of Mayors held their annual summer conference here in Miami. The U.S. Conference of Mayors (USCM) is the official non-partisan organization of cities with populations of 30,000 or more. Each city is represented in the Conference by its chief elected official – the mayor. Our own mayor, Manny Diaz, is the Conference President and national spokesperson. Mayor Diaz was intent on making Miami shine over those days and chose the Adrienne Arsht Center as the venue to achieve that goal. Guests were seated in the audience chamber of the Ziff Ballet Opera House for a special program which featured a video extolling the grandeur of Miami and a performance by the Goodwill Band. The beautiful Hibiscus curtain, one of the Center’s many art installations, was raised to reveal a banquet dinner for 1,200 – right on the stage!

Autodesk. Autodesk, the leader of 2D and 3D design, engineering and entertainment software hosts a showcase of their newest technology in the Peacock Rehearsal Studio and Carnival Studio Theater. Featuring their own state-of-the-art equipment and software, Autodesk wows customers and garnishes new ones with their yearly presentation at the Center.

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Citi’s Latin America Financial Professionals Forum. For Citi, a leading global financial services company with 200 million customer accounts in 140 countries, the Center staff transformed the John S. and James L. Knight Concert Hall into a soccer stadium! Using the festival floor, a temporary floor that covers the orchestra level of the hall, and a highly creative design team, we created a 6,000 square foot event space that was certain to leave an impression with Latin American finance professionals who have seen it all. Capitalizing on the target group’s obsession with soccer, Citi and the Adrienne Arsht Center team incorporated moving lights, blaring music and flowing cocktails for a one-of-a-kind celebration.

Pow Wow. 4,000 travel industry professionals descended on Miami to celebrate the world’s biggest travel trade show and the Adrienne Arsht Center was chosen as the location for the phenomenal closing night event. Performances took place on all of our stages; the lobbies were transformed into a gourmet Candyland created by Barton G.; and Biscayne Boulevard, closed for the evening, and the outdoor Thomson Plaza became a dance floor where thousands of travel professionals enjoyed Miami’s warmth and live music.

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Letter & Sciences. Letters & Sciences, a company that specializes in continuing medical education, has selected the Center again and again as the venue for its seminars. The learning portion of the meeting is all business and includes classroom seating for 300 guests, dual projection and additional audio-visual support. The meals and breaks, however, take place in beautiful lobbies flooded with natural light and sweeping architectural lines, and offering medical professionals a chance to network outside of the hospital and office environment.

The Center, which is owned by Miami-Dade County, also regularly hosts the County’s most important addresses, including the State of the County Address, State of the Arts Address, and the State of the Port Address.

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