Hundreds of guests, including community leaders, families and media, came out this past Saturday for Carnival on the Plaza, a free event celebrating the U.S. premiere of the critically-acclaimed reggae musical The Harder They Come. The Adrienne Arsht Center partnered with Miami-Broward One Carnival Host Committee to present the Carnival on the Plaza event and press conference to announce the much-anticipated schedule for Miami Carnival’s 25th Anniversary Celebration which will be held on Sunday, October 11th at Bicentennial Park, Downtown, Miami.
Attendees took full advantage of the exclusive opportunity to buy 2-for-1 tickets for all performances of The Harder They Come — a special 3-hour box office only promotion in connection with Carnival on the Plaza. Nearly 600 2-for-1 tickets were sold in under 3 hours.
Hosted by Mike Andrews, WZAB Radio’s ‘Caribbean Connection’ on-air personality, the entire event was broadcast live on WZAB Radio and included a number of interviews with Arsht Center executives John Richard and Scott Shiller, as well as Miami Carnival Committee’s Marlon Hill.
Carnival on the Plaza included more than two hours of reggae and calypso music, a Junior Costume Carnival and Junkanoo parade, along with a special live musical performance from the cast of The Harder They Come. More than 200 children prepared for the Junkanoo parade in our Activities Corner by making elaborate carnival masks and headbands and having their faces painted by our staff of professionals and volunteers.
Guests also enjoyed visiting our Caribbean Village vendors for free giveaways and great prizes, which included a free membership and VIP tickets to the Jamaican USA Chamber of Commerce’s upcoming expo; free tickets to the upcoming Miami Carnival Parade; free bandanas from the Jamaica Tourist Board; VIP tickets to the DubFest music festival; and a pair of opening night tickets to an upcoming Broadway in Miami Show from the Arsht Center.
Among the attendees were Arsht Center President and CEO John Richard, who officiated the press conference together with Miami-Broward One Carnival Committee officials Glen Joseph, Oscar Braynon, Rathven Williams and Marlon Hill. Special guest speakers and supporters also included Miami-Dade County District 2 Marc Sarnoff, City of Miami Commissioner Michelle Spence-Jones; and Greater Miami Convention & Visitor Bureau Associate Vice President George Neary. There was even a surprise appearance by Miami Heat basketball player Jamaal Dane Magloire
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