Point of View

March 9, 2010, 4:41 pm
Filed under: Awards and Recognition

The Adrienne Arsht Center was awarded eleven ADDYs on Thursday evening by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country.  That makes a grand total of 24 ADDYs in just two years!  The ADDY Awards is the industry’s most significant awards competition in the nation and honors companies and individuals whose talents exceed high standards and whose excellent work serves as a benchmark for the industry. The winners in Greater Miami go on to compete at a regional and national level.

“Winning eleven ADDY awards is a terrific honor for our marketing department and their partners. The ADDYs provide us with a great opportunity to demonstrate an approach to marketing that matches the creativity and sophistication on our stages. These awards validate our creative team,” stated John Richard, CEO and President of the Adrienne Arsht Center.

The winning Adrienne Arsht Center campaigns, selected from more than 600 submissions for local ADDY Awards, included the 2009 campaigns for Flamenco Festival, Fuerza Bruta, The Harder They Come, and others. The judges for this year’s ADDYs were flown in from around the United States representing a wide-range of innovative thinking.


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