Filed under: Broadway Across America
Members of the Adrienne Arsht Center staff attended the annual Broadway League Conference in May 2010. There were more than 500 attendees from NYC and around the country, including producers, press agents, artistic directors, booking agents, and marketing professionals.
The conference included four days of workshops that focused on the latest marketing trends, outreach initiatives, as well as negotiation and industry trends. Presentations were made and events were hosted by Broadway’s biggest and most promising new shows, including Tony-nominated Memphis, Million Dollar Quartet, Fela, and American Idiot. Historically, shows that have done well at the Tonys (coming up this June 13th in NYC, and broadcast on CBS) go on a national tour. The Center’s team worked throughout the conference to establish and build relationships with industry influencers to ensure that the best shows come to Miami every year.
Following an enormously successful Broadway in Miami season for 2009-2010, industry leaders at the conference were all ‘abuzz’ about the reemergence of Miami as a major Broadway market, and the producers were lining up to speak to the Center’s programming team about their show’s tours for future seasons.
The 2010-2011 Broadway in Miami Season was announced in April—a video preview can be viewed here.
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