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The Adrienne Arsht Center took home six ADDY Awards for advertising and marketing excellence at the Advertising Federation of Miami’s 2011 award ceremony. The ADDYs are the advertising and marketing industry’s most significant awards competition, with more than 60,000 entries annually. This marks the third-straight year in which the Adrienne Arsht Center was recognized in the competition’s arts and sciences category with multiple awards. That makes a grand total of 30 ADDYs!
“It’s safe to say that no other business or organization has had a greater impact on Miami’s cultural landscape over the past five years, and I like to think that our marketing efforts have been a key factor in that success,” said Andrew Goldberg, Vice President of Marketing at the Adrienne Arsht Center. “Our marketing campaign is responsible for much more than filling seats. By bringing 500,000 people to Downtown Miami each year for performances and programs, we are making a direct, positive impact on our neighborhood’s economy and destination status.”
The Adrienne Arsht Center’s six awards recognized marketing efforts and advertising pieces surrounding a number of shows and programs, including the 2010/11 Jazz Roots series, Babalu, the Center’s 2010 Summer 2010 brochure, and the Adrienne Arsht Center 2010 specialty holiday chocolates package.